At the junction of industries: fashion and design | AX Capital

At the junction of industries: fashion and design


When the great creators come together, one of the brightest masterpieces appear. Add to this the merger of two different industries – and we get something unique, with the potential to go down in history and impact the memory of millions.

Today we will talk about the vibrant collaborations of famous designers with fashion houses.

A list opens with collaboration of Dolce & Gabana and Smeg. Several times this duo created a series of premium kitchen appliances. Sicily Is My Love in the painting of Sicilian artists. Flowers and juicy sunny fruits are bloomed on the cases of refrigerators, toasters, juicers, and other appliances. The series was inspired by the natural landscapes of southern Italy and the mesmerizing landscapes of Etna. The companies presented their creations at mesmerizing Artistic and Traditional exhibitions.

Another successful teamwork was obtained by Angela Missoni and artist Alessandra Roved. Through joint efforts, they created from scratch the design of the Missoni boutique on Via Solferino, literally turning it into a fabulous home. A series of spaces filled with bizarre objects: watches, televisions, plants, and sofas, “dressed” in multi-colored knitted covers with a famous geometric print. Home Sweet Home has definitely become one of the most unusual and spectacular boutiques of the Missoni fashion house.

A very unusual outcome of the work of creative directors Lucy and Luke Mayer and designer Linda Tegg became the botanical installation at the Jil Sander office in Milan, inspired by the idea of spontaneity and at the same time sustainability of human life. Meshed into a single whole of mosses, grass, flowers, and succulents, illuminated from above by the elegant light construction of designer Nick Burnham. An interesting interpretation of being with reference to environmental friendliness.

A stunningly stylish composition was also created for Palazzo Versace on Via Gesù by New York-based designer Sasha Bikoff. The combination of fashion and interior design in an installation with piercing neon lighting and a summer mood in Miami. The installation focuses on Versace Home furniture.

Of course, speaking of such legendary duets it is impossible to ignore the installation of Marni Moon Walk on Viale Umbria 42. An interactive journey through the creative universe of the Marni house with an emphasis on sensory perception. A path populated by furniture accessories and designer items in which the brand’s visual unpredictability is palpable. As part of this project, Marni presents a series of original products created using unusual materials. Each is the result of a community of Colombian artisans working with the brand for many years. Among the main characters of the installation you can find a series of round Formica coffee tables resembling spaceships, sculptural stools in the form of alien animals from a metal sheet, pillows and pile carpets with unusual colors, rocking chairs and sun loungers for dreams and relaxation. The surroundings of the installation are complemented by dim lighting and space illumination, which tunes in a journey through the lunar world.

 And “for dessert” we’ll tell you about a curious idea for the Hermès exhibition in La Pelota. The space was transformed into a real labyrinth with low stone walls. Moving along its corridors, viewers step by step get acquainted with the new collection of home furnishings from Barber & Osgerby. The main motive of the exhibition is the integration of materials with nature and their versatile transformation in the hands of the artist.

Each joint work of art in its own way is priceless and most importantly, multifaceted. It is always a deep idea and an open discussion with society. It is very interesting to watch the thoughts of different brands, which open completely new views in collaborations, while maintaining the already known artistry and style.