Princess Yachts’ CEO Anthony Sheriff on the next generation of yachting | AX Capital

Princess Yachts’ CEO Anthony Sheriff on the next generation of yachting

“Your yacht is an extension of yourself. An important part of your lifestyle. It should definitely provide an unforgettable experience for you, family and friends,” says Princess Yachts’ CEO Anthony Sheriff of his brainchild.

Each of his yachts is unique in its own way, but they are all impeccably stylish and environmentally innovative. Today`s material contains some interesting facts about the new generation yachts for business people who love all-round comfort.

About clients and their preferences

“Sometimes,” says Anthony, “your customers don’t know what they want until you offer it to them. That’s why we create something innovative.” According to Sheriff, it is very important not only to follow the trends in your niche, but also to unearth the deep desires of customers, offering an even higher level with each new model. This is the only way to develop an individual enterprise and the industry as a whole.

In 2016, the CEO of Princess Yachts began a partnership with the Marine Conservation Society. The global shared goal is to help clean up the ocean of plastic and conserve unique coral reefs and endangered marine life.

In his previous job, Sheriff designed the McLaren P1 hybrid hypercar with the same environmental concerns in mind. The next step is from land to water. A new generation of yachts, the most environmentally friendly and safe for the environment in which they exist.

“Our niche often offers products of incredible beauty. But not all creators think about their impact on the outside world. That is why we want to create something new that reduces the harmful influence, but retains its stunning appearance,” explains Anthony Sheriff.

The logic is clear and reasonable. People sail for the sake of enjoying the endless splendor of the water and the underwater world. It is extremely important to preserve the environment, as it was before the popularity of yachting.

Sheriff is convinced that, as with cars, the need for environmental innovation has led to the best products on the market. For example, one of the famous models of the company X95, which consumes 30% less fuel, thanks to the latest technological equipment. At the same time, it is not inferior in performance to its predecessors.

About aesthetics and design

“We bring elegance and sophistication back to yacht design. Our models look as if they themselves belong to the ocean.”

The exterior has always played a vital role in Princess Yachts. But according to the creators of the company’s yachts, aesthetics should be skillfully combined with functionality. This is because the nature of the consumer has changed. Increasingly, people buy yachts not as status symbols, but as ideal places to relax with family or friends.

Yachting is a wonderful way to relax, enjoy the elements, and escape from all the business on the mainland. And of course, the more care that yacht manufacturers show in relation to preserving the environment, the more seamlessly man and nature can continue to co-exist.