Princess Yachts’ CEO Anthony Sheriff on the next generation of yachting

“Your yacht is an extension of yourself. An important part of your lifestyle. It should provide an unforgettable experience for you, your family, and your friends,” says CEO Anthony Sheriff of his brainchild, Princess Yachts.

Each of his yachts is unique, but they are all impeccably stylish and environmentally innovative. Today`s material contains some interesting facts about the new generation of yachts for business people who love all-around comfort.

About clients and their preferences

Anthony says, “Sometimes, your customers don’t know what they want until you offer it to them. That’s why we create something innovative.” According to Sheriff, it’s very important not only to follow the trends in your profession but also to catch the deep desires of customers, offering an even higher level with each new model. This is the only way to develop an individual enterprise and the industry.

In 2016, the CEO of Princess Yachts began a partnership with the Marine Conservation Society. The global shared goal is to help clean up the ocean of plastic and conserve unique coral reefs and endangered marine life.

In his previous job, Sheriff designed the McLaren P1 hybrid hypercar with the same environmental concerns in mind. His next step took him from land to water designing a new generation of yachts. The most environmentally friendly and safe for the environment that has ever existed.

“Our profession often offers products of incredible beauty. But not all creators think about their impact on the outside world. That’s why we want to create something new that reduces harmful influence but retains its stunning appearance,” explains Anthony Sheriff.

The logic is clear and reasonable. People sail for the sake of enjoying the endless splendor of the water and the underwater world. However, it’s extremely important to preserve the environment, since it’s been around before yachting became popular.

The sheriff is convinced that, as with cars, the need for environmental innovation has led to the best products on the market. For example, one of the famous models of the company X95, consumes 30% less fuel, thanks to the latest technological equipment. What’s more, it’s not even inferior in performance to its predecessors.

About the aesthetics and design

“We bring elegance and sophistication back to yacht design. Our models look as if they belong to the ocean.”

The exterior has always played a vital role in Princess Yachts. But according to the creators of the company’s yachts, they’ve noted that aesthetics began to be skillfully combined with functionality. This is because the nature of the consumer has changed. Increasingly, people buy yachts not as status symbols, but as ideal places to relax with family or friends.

Yachting is a wonderful way to relax, enjoy the powerful sea elements and escape from all the business on the mainland. At the same time, of course, the more care yacht manufacturers show about the environment, the more naturally and healthily the process of coexistence of man and the water world proceeds.