Hisham El Assaad

As Head of Primary, Hisham leads a team of more than 100 talented property consultants who, together, are transforming the ethos of real estate sales and advisory.

For 19 years, Hisham has worked with leading developers in Dubai and Lebanon on multi-billion dollar residential and commercial real estate projects. He was involved in requirements control, process management, customer service, sales and marketing.

Hisham has experience working with Dubai Properties and Select Group, as well as Benchmark Lebanon. As a result of this work, sale transactions amounting to more than $1 billion were completed.

Hisham is an excellent leader and an outstanding strategist. He is focused on continually improving sales performance through thoughtful team management and continuous market analysis. His mandate is to oversee the company’s robust growth strategies across the region.